THE OUTSIDERZ
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UAD17

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There are very few stereotypes I can agree with, especially when they are targeted towards a whole generation. You can’t really put millions of people in a single box, you know? However, one thing that I’ve noticed among my peers is that our generation is insanely creative and business oriented. The Zs want to build things, they want to create something of their own – I’ve yet to meet someone my age or younger whose dream is to get a good job in a good company. Some say it’s an innate reluctance and rebellion against authority, I think it’s being bold & brave. And where else does creativity merge with entrepreneurial spirit better than in fashion?

 

Some say fashion is frugal, superficial or just another addiction we’ve got ourselves due to our consumerist habits. On the one hand, I agree – some people see it and use it like that – to show their status, their wealth, their position in society. I, however, stand by this one quote from Gossip Girl: “Fashion is the most powerful art there is. It’s movement, design, architecture, all in one. It shows the world who we are and who we’d like to be”(#TeamBlairWaldorf). There are superficial aspects when it comes to fashion, just like there are superficial aspects in every single industry there is. It’s up to you if you choose to focus on those, or the ones that matter. I find fashion liberating – clothes help me build my self confidence, they are a mean for me to express my personality and there’s nothing like a kickass dress on a shitty day to pick up my morale. Yes, that might seem superficial to some, however, isn’t it easier & more practical to cheer up by putting on a great dress than by eating, buying expensive things you don’t really need or just staying in that crappy mood all day? Thought so. Anyway, my point is: it’s up to you whether you see fashion as important or just a whim. What one can’t deny though is how incredibly cool the outfits we’re wearing are. What’s up with that?
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The UAD Gala took place this weekend – and just in case you don’t know what that is, it’s the fashion event of the year in Cluj Napoca. The fashion students from the University of Art and Design get to showcase their Bachelor and Master’s collection in a fashion show that’s the real deal: catwalk, press, bloggers, lights, glamour, sass.

 

As a warm-up, we got to play around with the collections a week before the show – hence this gorgeous editorial right here. Besides me and Alexander, there’s Alina, Camelia and Daniel – who are also part of the new generation of creatives. And who better to speak about the future of the industry than those who plan on being part of it?

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What makes an outfit or a brand desirable?

From my point of view, what makes an outfit or a brand desirable is the impact it has on you, the thing that makes it special, that makes YOU stand out in a group, one that makes you want to wear it and one you can identify with.

What makes you different? What makes you think you will succeed in today’s overcrowded fashion industry?

My style of choice is whichever I can express myself freely and uncensored. I’m trying to transform myself every day, to bring something that would surprise through small details of impact.

What is sought in this over-crowded fashion industry are multi-functionality, adaptability, stylistic duality and creativity. What I think would help me succeed is approaching an original style that captures the audience but at the same time fulfils all the imposed requirements.

What are 3 things you like about the Romanian fashion scene and what are 3 things you would change? 

Romanian fashion has been a real success abroad lately and the 3 things I like about the Romanian fashion scene are creativity, originality and adaptability to current trends.

The things I would change are:

I would not allow every celebrity who finishes a fashion course to become a fashion designer.

I would try to change the commercial outfits that have nothing creative, with extravagant but wearable outfits.

I would return to the less slender, Rubensian forms that highlight the individual beauty.

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What makes an outfit or a brand desirable?

To me, an outfit must be visually captivating, there must be a balance between shape and colour, but also the feelings you have when you want to wear it.

What makes you different? What makes you think you will succeed in today’s overcrowded fashion industry?

I like to think that the style I approach is different from the rest of the people around me in an attempt to get out of anonymity. I think I have great chances to succeed in the contemporary fashion industry because I rely on my rich imagination and artistic sense, including both current trends and whether they are wearable or not.

What are 3 things you like about the Romanian fashion scene and what are 3 things you would change? 

Three things I like about the Romanian fashion industry are:

– a fashion show (“Bravo ai stil’), which teaches its viewers how to dress at certain events but also how to mix and match, appeared on TV in Romania.

– trying to adapt to current trends; the world becomes more and more curious about new trends.

– the promotion and support that young designers get from the industry

 Three things that I would change would be:

– the limitations that many companies impose on both make-up and hairstyling.

– promoting celebrities who become designers overnight and who create the same type of clothes that people were wearing 10 years ago, doing nothing new other than slapping their name on the product.

– assisting graduate students in finding a job and internships to learn as many new techniques as possible.

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What makes an outfit or a brand desirable?

“A desirable outfit” is not just about clothes, it’s more than that; starting from the way I see myself in that outfit to the mood it creates, everything has to be connected. It’s like a jigsaw puzzle – you can’t complete it if there are missing pieces.

What makes you different? What makes you think you will succeed in today’s overcrowded fashion industry?

I honestly don’t know what makes me different from the other designers, all I can say is that there are people who believe in the need to put themselves in the place of the target audience; Clothes are made for people, so I try to create wearable clothes, but at the same time I like to experience and create spectacular and extravagant outfits. I am pleasantly impressed by the shape and the way we find it in everyday outfits: from bibs that follow the curves of the body to oversized jackets and deconstructions, all contribute to creating a vision that meets the expectations and especially the needs of the public.

What are 3 things you like about the Romanian fashion scene and what are 3 things you would change? 

Romanian designers seek to experience as much as possible – I was blown away by Lana Dumitru who impresses by bringing back Romanian traditions and weaving them with her modern vision, which made me rediscover said traditions in a world where they are lost due to evolution and technology. At the same time, they are also concerned with the creation of experimental items using unconventional materials. The Romanian designers also impress through minimalist outfits, which in most cases become more spectacular than anything that is proposed from the beginning to be ‘wow’.

I would not change anything in our fashion industry if I could change the mentality of the people in this country. People do not see with good eyes the evolution of Romanian fashion, they stagnate in the communist principles and ideas of another time.

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The people who made this possible:

COORDINATORS: Prof. Univ. Dr. Elena Basso-Stanescu, Conf. Univ. Dr. Lucian Broscatean

Prototipurile colectiilor au fost realizate de Atelier UAD prin Cadrele Didactice Auxiliare Mariana Rus, Maria Pogacean, Simona Marginean

Powered by: QSmile by Claudia Corega

Visualist: COSTRUT

Interview via The OutsiderZ

Style Designer: Diana Flore

Makeup: MAC Cosmetics (Ioana Simon)

Assistants: Bogdana Firu, Raul Lazar

THE Zs are wearing

 

Patricia: Ariana Spin

Alexander: Barna Ionela

Daniel: Diana Chis

Alina: Catalina Maria Culda

Camelia: Alexandra Grajdeanu

AND HERE WE ARE AT THE END OF TWO 14-HOUR DAYS OF SHOOTING

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